15% OFF The Full Price
Your early start comes with a saving on the full product price. The booking amount is credited towards your final payment.
First 100 per product · ends 29 Nov
WATER
AIR
CLEANLINESS
Three simple steps
Reserve your Purella today with a small booking amount (₹99 for Atmos and Terra, ₹199 for Hydrosphere). It is deducted from your final price.
Before asking for anything more, we confirm your estimated dispatch window (currently February–March 2027) by email, SMS or WhatsApp.
Pay the rest when you choose to. Nothing is charged automatically, and you can cancel for a full refund any time before dispatch.
the first 100 per product
A better everyday starts with a small step. Be one of the first 100 to pre-book a Purella, by 29 November 2026, to enjoy three founding pre-booking benefits.
Early pre-booking offer ends in
The offer closes at 11:59 PM IST on 29 November 2026, or once the first 100 pre-bookings of a product are taken, whichever comes first.
Your early start comes with a saving on the full product price. The booking amount is credited towards your final payment.
Every Purella comes with a 1-year warranty. Founding pre-bookings add one extra year, for 2 years in total, and are delivered first, from the first dispatch batch.
Get early access to upcoming Purella products. Be part of the brand's next chapter.
Available for the first 100 pre-bookings of each product, placed from 1 October to 29 November 2026 (IST), whichever limit is reached first. The 15% saving applies to the full product price, not the booking amount.
refer a friend
Already pre-booked? Share your personal link. When a friend pre-books through it, you both pay 20% OFF the full price instead of 15%.
For founding pre-bookings only (the first 100 of each product, placed by 29 November 2026). The extra 5% comes off the balance: we apply it to both bookings when we send payment instructions. Once per person, however many friends you refer. Bookings cancelled before dispatch don't count.
not ready yet?
Not ready to pre-book? Get a reminder before the founding offer ends, plus production and dispatch news. Free, and you can stop any time.
We only message you about Purella. Unsubscribe from any email, or reply STOP on WhatsApp, to stop at any time.
PRE-BOOK WITH CONFIDENCE
Reserve through secure checkout. Your booking amount is deducted from the locked product price; the balance is paid later.
94 of 100 Founding Spots Left
Prices per unit · 15% launch offer for the first 100 pre-bookings of each product, through 29 November 2026 (IST).
Your ₹99 booking amount is deducted from the final price.
Estimated dispatch: February–March 2027 · Subject to confirmation
98 of 100 Founding Spots Left
Prices per unit · 15% launch offer for the first 100 pre-bookings of each product, through 29 November 2026 (IST).
Your ₹199 booking amount is deducted from the final price.
Estimated dispatch: February–March 2027 · Subject to confirmation
97 of 100 Founding Spots Left
Prices per unit · 15% launch offer for the first 100 pre-bookings of each product, through 29 November 2026 (IST).
Your ₹99 booking amount is deducted from the final price.
Estimated dispatch: February–March 2027 · Subject to confirmation
Launch prices include GST and 15% OFF the full product price for the first 100 pre-bookings of each product, placed from 1 October through 29 November 2026 (IST). Any delivery charges are disclosed before balance payment.
Estimated dispatch: February–March 2027
February–March 2027 is an estimate. We will confirm your window before requesting payment and notify you of changes. Courier transit time is additional.
We send payment instructions by email, SMS or WhatsApp after confirming your dispatch window. You choose whether to pay; no balance is charged automatically. Delivery follows within 1–2 weeks of payment.
Cancel any time before dispatch for a full refund of everything paid. Email hello@ilovepurella.com with your order number and booking email or phone number. No cancellation fee. Refunds go to your original payment method; processing begins within 2 business days, and funds usually arrive within 5–7 business days depending on your bank.
Good to know
Estimated dispatch is February–March 2027, subject to confirmation. Founding pre-bookings (the first 100 of each product) get priority delivery from the first dispatch batch. We confirm your dispatch window before asking for the balance, and we tell you if the estimate changes. Once you choose to pay the balance, delivery follows within 1–2 weeks. Courier transit time is additional.
You pay only a small booking amount today (₹99 for Atmos and Terra, ₹199 for Hydrosphere) through secure checkout. It is deducted from your final price, and no balance is charged automatically. Everything you have paid is fully refundable until your order is dispatched.
Cancel any time before dispatch for a full refund of everything you have paid, with no cancellation fee. Email hello@ilovepurella.com with your order number and your booking email or phone number. Refunds go back to your original payment method; processing begins within 2 business days, and funds usually arrive within 5–7 business days depending on your bank.
Already pre-booked? In the Refer a Friend panel above, enter your order number to get your personal link, then share it. When a friend pre-books through your link, you both pay 20% off the full price instead of 15% (₹15,999 for Atmos and Terra, ₹39,999 for Hydrosphere). It applies to founding pre-bookings only (the first 100 of each product, placed by 29 November 2026), once per person however many friends you refer. We take the extra 5% off the balance for both of you when we send payment instructions. Bookings cancelled before dispatch don't count.
Yes. Purella launch prices include GST. Any delivery charges are shown to you before you pay the balance.
Register your Purella on our website using "Register Your Purella" in the footer. Your warranty runs from your delivery date: 1 year as standard, or 2 years for founding pre-bookings (the first 100 of each product, placed from 1 October to 29 November 2026). If you ever need help, message us on WhatsApp or email hello@ilovepurella.com.
Yes. Replacement filters for Atmos and Hydrosphere cost less than comparable filters from other brands, and we will always keep them available, so your Purella keeps working at its best for years.
No. Hydrosphere needs no installation, so there is no technician visit to arrange.